Drinks Zero is an international F&B consultancy led by Luigi Robustelli, specialising in helping bars, restaurants, and hotels design high-impact beverage programmes using locally sourced ingredients.

Drinks Zero focuses on sustainability, profitability, and guest experience, offering bespoke services including concept development, menu engineering, supplier sourcing, training, and ongoing programme optimisation.

The consultancy’s mission is to help hospitality operators create modern, environmentally responsible, profitable beverage programmes that reflect local culture, local terroir, and community-driven value.